Initio Perfume “Musk Therapy”

INITIO Parfums Privés ignores perfumery antics and the obsession to please at all costs. The brand returns to the instinctive foundations of fragrance, to its magical and sacred dimension, to reinvent perfumery with a signature. Suddenly, fragrance becomes again what it should have always been. A connoisseur's delight, a protective talisman that can do everything when it becomes one with the scent of the skin: it "illuminates" the imagination, wards off misfortune, underlines desire and envelops the woman or man in an intangible security, an aura of positive energy.