Alterna Haircare stands for purity and professionalism. Since 1997, Alterna has made it its mission to develop high-quality and luxurious hair care for every hair type. All products are free from paraffin, parabens, sulphates and other additives. That’s why it says “FREE OFF” on every Alterna Haircare bottle. Instead, the hair products nourish with caviar and sea silk, hemp and bamboo and kendi oil – these precious and organic ingredients deliver unique care results.