Originally from Madagascar, Liva RAMANANDRAIBE came to France at the age of 16 to study and succeed in finance.
In France, he discovered the heritage of timeless, refined elegance, as well as luxury and design, which had fascinated him since childhood. Thus, he conceived IBELIV as a quality label whose products correspond to ecological, socio-economic and qualitative values.
IBELIV aims to combine sustainable production and environmental protection with reforestation campaigns for Madagascar's raffia forests, which are threatened by deforestation. The creation of sustainable jobs for rural women is part of the company charter of the handicraft label.