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bloom is a German fashion label that focuses on high-quality knitwear and jersey clothing. The family-run label designs its collections lovingly and elaborately, with uncompromising quality standards.
Since the label was founded by Harald Heldmann in 1993, it has impressed with new techniques, structures, colours and shapes every season - constantly and independently of short-lived trends. The bloom customer is in the middle of life and knows what she wants. She likes classic, sporty and trend-oriented fashion that fits her lifestyle.